For the past few years, consumers have been swarming to AI chatbots and agents, taking advantage of powerful new artificial intelligence models that are transforming how we live and work. They're now paying for it, but not in the way they probably expected.
The AI boom has led to unconstrained demand for memory, creating a worldwide shortage that's leading to increased prices. It's a big enough problem that Apple
is finally telling consumers to get ready to open their wallets.
Apple CEO Tim Cook told the Wall Street Journal, in an interview published on Wednesday, that the company plans price increases on its products due to the ongoing memory shortages. He called the hikes "unavoidable" and the memory situation "unsustainable."
"The world is being disrupted by AI and, at the same time, even before we start reaping the benefits of AI in our devices, we are already paying the bill," said Francisco Jeronimo, an analyst at IDC, in an interview.
