Tim Cook says iPhone 18 price rises are unavoidable. Samsung said the same before the Galaxy S26, then delivered something more manageable than feared.

Apple is facing rising silicon costs as the world rushes towards AI. That’s going to force price rises across the board, including the upcoming iPhone 18 Pro.

The rising cost of memory and chip components is hitting Apple hard, and the company is claiming it 'has no choice' but to hike the prices across its lineup of devices.

Apple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.