Warning comes ahead of expected launch of iPhone 18 in September

Apple is facing rising silicon costs as the world rushes towards AI. That’s going to force price rises across the board, including the upcoming iPhone 18 Pro.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

The company now says it will have to raise product prices — but how it does so will be telling.

Apple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.

Apple's chip problem is 'unprecedented,' says outgoing CEO.