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In Corea del Sud Starbucks chiuderà in anticipo i punti vendita per offrire ai dipendenti un corso di storia
Alle 15 di lunedì 22 giugno in Corea del Sud Starbucks chiuderà in anticipo tutte le sue caffetterie per offrire ai dipendenti un corso di formazione su «consapevolezza storica e sensibilità sociale». La decisione è stata presa dopo l’enorme polemica di maggio su una campagna pubblicitaria che aveva ricordato a molti coreani il massacro compiuto in Corea del Sud il 18 maggio 1980 dall’esercito sulla popolazione civile, uno degli episodi più tragici della storia del paese.
Confronto fonti
6 prospettive sulla stessa storiaTimeline cronologica
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scmp.com
Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
The coffee giant will close all stores for half a day so employees can ‘receive education in historical awareness and social sensitivity’.
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straitstimes.com
Starbucks Korea to shut stores early on June 22 for history lessons after ‘Tank Day’ fiasco
All employees will be educated on historical awareness and social sensitivity through videos. Read more at straitstimes.com. Read more at straitstimes.com.
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asiabusinessoutlook.com
Starbucks Korea to Shut Stores After Tank Day History Row
Starbucks Korea will temporarily close stores for history training after backlash over its Tank Day campaign linked to the Gwangju Uprising.
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aljazeera.com
Starbucks Korea to shut stores for history lessons after ‘Tank Day’ furore
Coffee chain to hold 'historical awareness' training after backlash to ad campaign that evoked 1980 military crackdown.
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Starbucks Korea to shut stores for history training after ‘Tank Day’ furore
Coffee chain to hold 'historical awareness' training after backlash to ad campaign that evoked 1980 military crackdown.
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euronews.com
Starbucks to close Korea stores for history lesson after ad fiasco
The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising in which 165 civilians were killed, though many believe the real figure to be much…
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abcnews.com
Starbucks Korea to close stores early for mandatory history training after row
Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training
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independent.co.uk
Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training
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ilpost.it
In Corea del Sud Starbucks chiuderà in anticipo i punti vendita per offrire ai dipendenti un corso di storia
Alle 15 di lunedì 22 giugno in Corea del Sud Starbucks chiuderà in anticipo tutte le sue caffetterie per offrire ai dipendenti un corso di formazione su «consapevolezza storica e…
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Starbucks Korea to shut stores early after marketing controversy
The initiative comes after the coffee chain faced backlash for a controversial marketing campaign
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spiegel.de
Starbucks schließt in Südkorea temporär alle Filialen und schickt Mitarbeitende zu Schulungen
Eine verunglückte Werbekampagne für Starbucks in Südkorea hat Folgen: Alle Angestellten müssen nun zur verpflichtenden Geschichtsnachhilfe. Dafür werden sämtliche Läden in dem…
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manager-magazin.de
Starbucks schließt in Südkorea temporär alle Filialen und schickt Mitarbeitende zu Schulungen (Kopie)
Eine verunglückte Werbekampagne für Starbucks in Südkorea hat Folgen: Alle Angestellten müssen nun zur verpflichtenden Geschichtsnachhilfe. Dafür werden sämtliche Läden in dem…
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tagesspiegel.de
Marketing-Fauxpas in Südkorea: Starbucks schließt kurzzeitig Filialen – Mitarbeiter müssen zur Schulung
Die US-Kaffeekette will ihre Angestellten in Südkorea zu einem Sensibilitätstraining schicken. Auslöser ist eine missratene Marketingaktion von Starbucks.
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nu.nl
Starbucks Zuid-Korea sluit halve dag voor 'geschiedenisles' personeel na ophef
Starbucks in Zuid-Korea sluit volgende week een halve dag alle vestigingen zodat het personeel een geschiedenisles kan volgen. Dat gebeurt naar aanleiding van maatschappelijke…
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theguardian.com
Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion
The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales
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eldiario.es
Starbucks cerrará todas sus tiendas en Corea del Sur para dar una clase de historia a empleados y directivos tras una polémica campaña
La iniciativa se produce tras la suspensión de una campaña de publicidad que banalizaba una masacre de los años 80 durante una protesta prodemocrática
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nbcnews.com
Starbucks to close all stores in South Korea early for mandatory history training
The coffee chain faced widespread criticism and reduced sales after a marketing campaign invoked a brutal 1980 military crackdown on pro-democracy
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newsbytesapp.com
Why Starbucks Korea is shutting all stores on June 22
Starbucks Korea will temporarily close all its stores to conduct a mandatory history lesson following public outrage over a promotional campaign linked to a pro-democracy massacre.
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elpais.com
Starbucks cerrará sus locales en Corea del Sur un día para una lección de concienciación histórica
La cadena de cafeterías arrastra críticas y pérdidas tras una fallida promoción que evocaba la masacre de Gwengju de 1980
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publico.es
Starbucks ordena enseñar historia a sus empleados de Corea del Sur tras una polémica campaña
La compañía cerrará temprano todas sus tiendas en el país asiático para dar formaciones como respuesta a una promoción en la que ironizaban con un levantamiento popular contra la…