Published on

15/06/2026 - 10:41 GMT+2

Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a disastrous promotional campaign that evoked a deadly 1980 crackdown, the coffee giant said Monday.

The chairman of Shinsegae Group, which operates Starbucks under a licensing agreement, and other senior executives will sit for a similar lesson two days later.

Starbucks Korea, with more than 2,000 stores nationwide, found itself embroiled in public uproar last month when it ran a "Tank Day" promotion evoking a deadly military crackdown on a 1980 pro-democracy uprising.