A business owner posts a sign barring former Korea national football team coach Hong Myung-bo from entering a business establishment in Los Angeles. Captured from Instagram
SEATTLE — Koreans in Los Angeles had hoped to watch Korea play there during the World Cup knockout stage. Instead, they are reacting to the arrival of former coach Hong Myung-bo, whose handling of the national team's World Cup campaign has made him one of the country's most criticized sports figures.
Hong arrived in Los Angeles on Thursday, just days after stepping down following Korea's disappointing World Cup exit. His departure came as lawmakers prepared to question football officials over the Korea Football Association's (KFA) handling of the national team amid growing calls for accountability over its performance.
The frustration was evident not only in online posts but also on storefronts across Los Angeles' Korean community.
Photos shared on Threads and Instagram showed restaurants, cafes and grocery stores posting signs barring Hong from entering. One proposal gained traction on the Korean American online forum MissyUSA, where a user suggested local business owners join in.
