Sky-high ticket prices? Half-empty hotels? Political chaos? FIFA isn’t fretting. North America’s TV-friendly kickoff times are poised to make this the most watched tournament in history.

FIFA's 2026 World Cup faces entry bans and ticket price backlash while its Avalanche-powered blockchain, fan tokens, and Kraken partnership face their

Sports economist Victor Matheson discusses Fifa's dynamic pricing strategy and how it could reshape the future of major football tournaments