FIFA's World Cup 2026 Fan Festival opens June 11 at LA's Memorial Coliseum for $10, with Kraken announced as the tournament's official crypto exchange

Crypto exchange Kraken is teaming up with FIFA to sponsor the World Cup, with plans for "fan-focused" experiences in the U.S. and Europe.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026, marking one of crypto's highest-profile sports sponsorships since the 2022 "Crypto Bowl."