For the price of a mediocre cocktail in Los Angeles, you can walk into the Memorial Coliseum and watch the World Cup with tens of thousands of strangers. The FIFA Fan Festival kicked off on June 11 at one of America’s most storied venues, charging just $10 for general admission.

The four-day event runs through June 14, timed to coincide with the opening weekend of the FIFA World Cup 2026. It features live match screenings, musical performances from Steve Aoki and Normani, food vendors, and the kind of communal energy that only a global football tournament can generate. Kids aged 12 and under get in free.

What’s actually happening at the Coliseum

The Fan Festival is one of 13 planned across host cities for the 2026 tournament, and the LA edition leans heavily into the city’s entertainment DNA. Reserved seating runs $30, while the $10 general admission tier keeps things accessible for fans who’d rather spend their money on overpriced stadium food.

Here’s the thing: the event is entirely cashless. Only credit cards, debit cards, and mobile payments are accepted onsite. That’s a notable operational detail for an event drawing massive crowds to a venue that has previously hosted multiple Olympics and Super Bowls.