HomeAI · summaries
Storia in 2 fonti
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer | AdExchanger
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
Confronto fonti
2 prospettive sulla stessa storiaTimeline cronologica
- ·
adexchanger.com
Marketers Are Getting Used To AI In The Ad Stack | AdExchanger
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like OpenAI's ChatGPT.
- ·
digiday.com
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a…
