By Sarah Ramirez • June 10, 2026 •
Ivy Liu
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others.
More than 4 in 10 marketers report using AI in their social media (49%) or retail media (42%) campaigns. That’s according to a Digiday+ Research survey conducted in the first quarter of 2026 among more than 100 marketing professionals. But exactly where marketers are and are not applying the technology is a bit more complicated than that — and it often comes down to trust.
