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D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
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digiday.com
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a…
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adexchanger.com
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer | AdExchanger
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis…
