Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
Thursday, June 11th, 2026 – 12:03 am
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Not On My Dime
Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.
A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels.
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for…
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees lags behind overall adoption.
Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and…
Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice…
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like…
