FIFA's 2026 World Cup features 48 teams across three countries. Kraken is the official crypto exchange supporter as FIFA deepens its blockchain strategy.

Crypto exchange Kraken is teaming up with FIFA to sponsor the World Cup, with plans for "fan-focused" experiences in the U.S. and Europe.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026, marking one of crypto's highest-profile sports sponsorships since the 2022 "Crypto Bowl."