FIFA's 2026 World Cup will feature referee-worn cameras for live first-person views, while Kraken secures the Official Crypto Exchange Supporter role for

Crypto exchange Kraken is teaming up with FIFA to sponsor the World Cup, with plans for "fan-focused" experiences in the U.S. and Europe.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026, marking one of crypto's highest-profile sports sponsorships since the 2022 "Crypto Bowl."