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Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
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glossy.co
Brands are catching World Cup fever even without official sponsorships
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
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euronews.com
Watch: Forget the football—the money game behind the 2026 World Cup
The largest World Cup in history will kick off this Thursday across the US, Canada and Mexico. With 48 teams playing 104 matches, fans are bracing for a five-week marathon. But if…
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forbes.com
World Cup Commerce Will Play Out In An Era Of Protectionism
The 2026 World Cup arrives in a trade environment no one anticipated when the bid was filed. What that means for brands, retail and the commercial bet on soccer.
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What brands are paying to advertise around the World Cup
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…
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nytimes.com
Tickets, travel, politics, the USMNT and more: 100 things to know about the 2026 World Cup
From tickets to the trophy, presidents to prize money and everything in between, this is your one-stop shop for everything you need to know
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digiday.com
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
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cryptobriefing.com
Crypto's billion-dollar sports push has a glaring blind spot: the USMNT ahead of the World Cup
The USMNT has no crypto sponsor or fan token ahead of the 2026 World Cup despite $565M in crypto sports spending. Here's why investors should care.
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cnbc.com
World Cup travel boost hasn't materialized for U.S. businesses — yet
The expected travel boom from the World Cup is looking like it will be a city-by-city, match-by-match test of pricing power.
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newrepublic.com
The World Descends on an Inhospitable World Cup
As players and fans arrive in an unfriendly United States for the quadrennial soccer spectacle, civil society organizations are mounting an effort to keep visitors safe.
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sportico.com
The World Cup Is Here. Can Players Succeed Where FIFA Failed?
The World Cup was envisioned as a key event in a vital market, but the games arrive with surprisingly little buzz. It's on the players to change that.
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channel4.com
Fifa World Cup 2026: Everything going wrong so far
In our latest episode of the breakdown, Channel 4 News looks at everything that has gone wrong so far in the buildup to the 2026 World Cup, from sky-rocketing match ticket prices…