Analysts say Apple is still sitting on an AI gold mine in the form of the personal data that lives on every iPhone, but such data is locked down in the name of privacy and security

After two years of starts and stops, the company showcased a variety of AI advances coming this year, while also promising privacy for users — and their information.

At its annual developers' conference, Apple put the spotlight on new AI features, while highlighting security and child safety — and critiquing the company's AI competitors.