There were several key components to emerge from Apple’s developer conference Monday as the company sought to reassure users (and investors) that it has met the existential challenge represented by AI. Aside from a serious focus on Siri AI and embedded Apple Intelligence across its varied platforms, officials also hailed a slew of performance/usability tweaks, described new child safety tools, gave macOS 27 a real name, “Golden Gate” — and offered a standing ovation in farewell to outgoing CEO Tim Cook.
Before the Worldwide Developer Conference (WWDC), analysts seemed optimistic about the company’s plans, most of which had already leaked. Analysts didn’t expect Apple to announce anything that would transform the AI industry (it didn’t), but they did hope the company would introduce tools to keep it competitive with rivals (it did). That’s assuming all the demos at the event were live, actual feature demos, rather than faked set-ups as seen before.
Hard, hard work
Apple’s teams have evidently worked incredibly hard to come this far, and execs did introduce truly impressive new AI features focused on what customers and developers actually need. The company also played to its strengths, particularly around vision intelligence; private-by-design (large language models) LLMs; highly useful contextual awareness; and Siri AI, which works as an app and lets you carry on conversational quests securely across all your Apple devices.
