opinionJun 8, 20265 mins
Everybody is watching to see what comes from Apple at its annual Worldwide Developer Conference (WWDC) today. There’s a great deal at stake, as when it comes to artificial intelligence (AI) today’s event represents an existentially important moment for the company.
Apple execs absolutely must convince developers, industry watchers, users — all of us — that it has learned from its well-publicized mistakes of the past two years and put together a serious proposition for AI across its platforms.
What we think we know
Right now, we think Apple intends to offer a hybrid of its own self-developed AI tools and services combined with others made with Google Gemini — all supported by an open approach to using AI services from third-party providers such as Anthropic or OpenAI.
