Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions Saved Articles My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials HomeInformation TechnologyNewsApple investors give lukewarm reaction to new Siri, AI platformApple’s digital assistant Siri, first released in 2011, hasn’t kept up with AI-enhanced options released by their rivalsAuthor of the article:Last updated 43 minutes ago You can save this article by registering for free here. Or sign-in if you have an account.The overhaul of Siri is key to the company’s AI comeback. The new capabilities will include a standalone Siri app and a more chatbot-like interface. Photo by Jason Henry/BloombergApple Inc. investors gave a tepid reception to the next generation of its artificial intelligence platform, which is key to the company’s bid to catch up with Silicon Valley peers in a critical market.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountorThe new Apple Intelligence system — underpinned by Google technology — was unveiled during a keynote presentation at the company’s Worldwide Developers Conference on Monday. Software chief Craig Federighi pitched the update, which includes an overhauled Siri digital assistant, as a major improvement over the company’s current software.Siri is “more intelligent, knowledgeable and capable,” Federighi said.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againStill, many of the new features are similar to capabilities that Apple unveiled earlier — only to delay their release. And the new Siri will be released as a beta test to consumers this fall, signalling that the technology isn’t fully ready for everyday users.Apple said that its new AI features won’t be available in China while the company “works through regulatory requirements.” The rollout of the technology in the EU also will be slowed by regulations in that region.A stock gain of more than three per cent soon fizzled. The shares were down about 0.7 per cent at the conclusion of the presentation Monday.Apple Intelligence will be able to better understand the context of users’ requests, Federighi said. The changes also enhance Apple’s Visual Intelligence features, providing information about what users see, and improve writing tools. The new assistant, called Siri AI, will be available in English to start, before expanding “quickly” to other languages, Apple said.It’s a pivotal moment for Apple, which has to demonstrate to investors and consumers that its AI technology is back on track. When the company unveiled the Apple Intelligence platform two years ago, many features were slow to arrive or inferior to rival offerings.The overhaul of Siri is key to the company’s AI comeback. The new capabilities will include a standalone Siri app and a more chatbot-like interface, Bloomberg News has reported. Apple’s Siri, first released in 2011, hasn’t kept up with AI-enhanced rivals. The latest abilities, which work across Apple’s operating systems, will help modernize the technology.During the presentation, Federighi said the new software updates would focus on three areas: AI, performance improvements and security. The upgrades mean that software and photos will load faster. New child safety protections, meanwhile, will manage screen time and help prevent kids from accessing inappropriate content.For the Mac computer lineup, Federighi announced that the next macOS would be called Golden Gate.The company also tinkered with its Liquid Glass design, which was unveiled last year. Among the changes, a slider will now let users adjust the magnitude of the effect. Some customers had complained that text can be hard to read with Liquid Glass.Searches within operating systems will be more effective, Apple said, making it easier for users to find what they’re looking for. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.