Open accessibility guideSkip to sections navigationSkip to contentSkip to footerThe Sydney Morning Herald logoThe Sydney Morning Herald logoAdvertisementTechnologyPhonesAI advancements are key to Apple’s bid to catch up with its Silicon Valley peers.Updated June 9, 2026 — 10:50am,first published 10:47amLoadingLatest in VideosVideo icon0:16Trump booed at NBA Finals gameVideo icon0:33Brunson hurts knee on freak playVideo icon0:12Fan invades court, attempts selfie with WembyVideo icon0:47Daley explains shock Blues axingAdvertisementThe Sydney Morning Herald logoTwitterFacebookInstagramRSSOur SitesThe Sydney Morning HeraldThe AgeBrisbane TimesWAtodayThe Australian Financial Reviewnine.com.auDriveClassifiedsTributesPlace your adThe Sydney Morning HeraldContact & supportAdvertise with usNewslettersAccessibility guideSitemapPhoto salesPurchase front pagesContent licensingWork with usTerms of usePrivacy policyPress CouncilCharter of Editorial IndependenceAI Editorial GuidelinesProducts & ServicesSubscription packagesMy accountSubscriber FAQsDelivery statusToday’s PaperGood Food GuideDaily PuzzlesCopyright © 2026Subscribe
Apple unveiled ‘Siri AI’. The reaction was lukewarm
AI advancements are key to Apple’s bid to catch up with its Silicon Valley peers.












