June 9, 2026 — 5:55am
Apple investors gave a tepid reception to the next generation of its artificial intelligence platform, which is key to the company’s bid to catch up with Silicon Valley peers in a critical market.
The new Apple Intelligence system — underpinned by Google technology — was unveiled during a keynote presentation at the company’s Worldwide Developers Conference on Monday. Software chief Craig Federighi pitched the update, which includes an overhauled Siri digital assistant, as a major improvement over the company’s current software.
Siri is “more intelligent, knowledgeable and capable,” Federighi said.
Still, many of the new features are similar to capabilities that Apple unveiled earlier — only to delay their release. And the new Siri will be released as a beta test to consumers later this year, signalling that the technology isn’t fully ready for everyday users.
