Chinese sportswear giant Li-Ning is turning to NBA superstar Stephen Curry to accelerate its global growth and strengthen its basketball and lifestyle segments. On Monday, the company announced a partnership with Curry and his Curry Brand, to develop basketball, golf and lifestyle products, and promote sports culture initiatives worldwide.

Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…

Company lands one of the game's biggest names to help raise its profile abroad