SAN FRANCISCO — NBA star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.The Golden State Warriors star’s Curry Brand announced Monday the partnership to keep building Curry’s global reach in basketball, golf and lifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called “a shared commitment to inspiring the next generation of athletes around the world.”Curry called it “the partnership of a lifetime.” He wore the Li-Ning shoes of both Dwyane Wade and teammate Jimmy Butler earlier this year during what was considered a sneaker free-agency process.Curry, 38, parted ways with Under Armour last November after more than a decade, then began wearing different shoes almost nightly the rest of the season — pulling pairs from a large crate parked by his locker at Chase Center.
NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning
The Golden State Warriors player wore the Li-Ning shoes of both Dwyane Wade and Jimmy Butler earlier this year during what was considered a sneaker free-agency process.
TL;DRAI
Stephen Curry signs long-term deal with Li-Ning after leaving Under Armour in November. Partnership signals Li-Ning's aggressive premium-market strategy and reflects consolidation of Asian brands in global athlete sponsorships.
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