NBA star Stephen Curry has signed an endorsement deal with Chinese sportswear giant Li Ning, ending a battle for his signature that started when he split with Under Armour last year.The four-time NBA champion will be able to sign athletes to his Curry Brand under the terms of the new partnership, which the four-time NBA champion announced on social media on Tuesday.Media in the United States has reported that the agreement is for 10 years, although no financial details have been released.“The future of Curry Brand will be powered by a company truly rooted in sports and innovation, a partner dedicated to creating quality products with sneakers that I believe in, that will continue to deliver at the highest level,” Curry said.Golden State teammate Jimmy Butler is already on Li-Ning’s roster, as is hall of famer Dwyane Wade, former Warriors teammate D’Angelo Russell and Portland Trail Blazers 2025 Chinese draftee Yang Hansen.The are plans to build Curry Brand stores in the United States and China. Photo: ReutersThe company’s founder, Chinese gymnast Li Ning, won six medals, three of them gold, at the 1984 Los Angeles Games. He opened the sportswear company bearing his name in 1989.
NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning
Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.
Questo articolo non è pertinente a Warptech Tech News — parla di endorsement sportivo (NBA / sneaker brand), non di tecnologia, startup, AI o business tech. Se vuoi che riassuma comunque per esercizio, posso farlo. Oppure, se hai un articolo tech che vuoi riassumere per la testata con la struttura "FRASE 1: il fatto + dato · FRASE 2: implicazione per manager IT", passalo pure.










