Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.
NBA superstar Stephen Curry has signed a 10-year partnership deal with Chinese sportswear brand Li-Ning.
The agreement ends Curry's sneaker free agency after his 13-year relationship with Under Armour ended in November.
The deal is the latest example of China’s burgeoning sportswear brands snagging top international figures.
AI-generated summary was reviewed by a CNN editor.
Hong Kong/Hangzhou —
NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit
Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure
NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning
NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning
Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning
Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint
NBA: Stephen Curry signs long-term deal with China's Li Ning
Curry’s Li-Ning Deal: Access to China Without Western Baggage
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal…
Curry Brand's new partnership marks a major leap forward, less than a year after Stephen Curry entered sneaker free agency…
Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.
Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture…
Stephen Curry and Li-Ning have announced a ten-year partnership that will extend beyond basketball shoes.
Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his…
