SportsCompany lands one of the game's biggest names to help raise its profile abroadGolden State Warriors guard Stephen Curry wears Li Ning Jimmy Butler 4 (JB4) Black Knight sneakers in a game on Nov. 21, 2025. He says he was "impressed by the quality, comfort and performance of Li Ning's shoes." © ReutersLORRETTA CHENJune 2, 2026 12:30 JSTHONG KONG -- NBA star Stephen Curry has signed a long-term shoe and apparel deal with Chinese sportswear company Li Ning, marking a major move to raise the brand's profile.