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Chinese sports brand Li Ning partners with NBA star Steph Curry

Company lands one of the game's biggest names to help raise its profile abroad

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asia.nikkei.comStai leggendo3 mesi fa

Chinese sports brand Li Ning partners with NBA star Steph Curry

Company lands one of the game's biggest names to help raise its profile abroad

originale

nbcnews.com

Timeline cronologica

3 mesi fa

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

Stephen Curry signs long-term deal with Li-Ning after leaving Under Armour in November. Partnership signals Li-Ning's aggressive premium-market strategy and reflects consolidation of Asian brands in global athlete sponsorships.

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global.chinadaily.com.cn3 mesi fa

NBA's Curry, Li-Ning ink major deal

Chinese sportswear giant Li-Ning is turning to NBA superstar Stephen Curry to accelerate its global growth and strengthen its basketball and lifestyle segments. On Monday, the company announced a partnership with Curry…

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cnbc.com3 mesi fa

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.

Leggi questa versione → originale

channelnewsasia.com3 mesi fa

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to…

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scmp.com3 mesi fa

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

Questo articolo non è pertinente a Warptech Tech News — parla di endorsement sportivo (NBA / sneaker brand), non di tecnologia, startup, AI o business tech. Se vuoi che riassuma comunque per esercizio, posso farlo. Oppure, se hai un articolo tech che vuoi riassumere per la testata con la struttura "FRASE 1: il fatto + dato · FRASE 2: implicazione per manager IT", passalo pure.

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martedì 2 giugno 2026·

nytimes.com

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.

martedì 2 giugno 2026·

si.com

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry and Li-Ning have announced a ten-year partnership that will extend beyond basketball shoes.

martedì 2 giugno 2026·

hindustantimes.com

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

Curry Brand's new partnership marks a major leap forward, less than a year after Stephen Curry entered sneaker free agency following his Under Armour exit.

martedì 2 giugno 2026·

gmanetwork.com

NBA: Stephen Curry signs long-term deal with China's Li Ning

SHANGHAI — Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear giant Li Ning in a social media post Tuesday.

martedì 2 giugno 2026·

morningstar.com

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

martedì 2 giugno 2026·

scmp.com

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.

martedì 2 giugno 2026·

cnbc.com

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.

martedì 2 giugno 2026·

sportico.com

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.

martedì 2 giugno 2026·

asia.nikkei.com

Chinese sports brand Li Ning partners with NBA star Steph Curry

Company lands one of the game's biggest names to help raise its profile abroad

martedì 2 giugno 2026·

malaymail.com

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal with Chinese company Li-Ning after leaving Under...

martedì 2 giugno 2026·

cnn.com

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

martedì 2 giugno 2026·

nbcnews.com

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

The Golden State Warriors player wore the Li-Ning shoes of both Dwyane Wade and Jimmy Butler earlier this year during what was considered a sneaker free-agency process.

martedì 2 giugno 2026·

efe.com

La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

La estrella de la NBA Stephen Curry firmó un contrato de patrocinio con el gigante chino de ropa deportiva Li-Ning.

martedì 2 giugno 2026·

si.com

Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

Some brands struck out, while others scored a win with Stephen Curry's new sneaker deal.

martedì 2 giugno 2026·

qz.com

Stephen Curry signs 10-year deal with Li-Ning sneakers

The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands

martedì 2 giugno 2026·

voachinese.com

NBA巨星库里和中国品牌李宁签长约前NBA球员批评“自由被兜售了”

星期一(6月1日)，美国职业篮球队金州勇士队的球星斯蒂芬·库里(Stephen Curry)旗下品牌“库里品牌”（Curry Brand）宣布与中国运动品牌李宁达成了一项十年期的运动鞋服代言协议。不过，库里与中国企业的合作在美国国内招致不少的批评。

martedì 2 giugno 2026·

frontofficesports.com

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

mercoledì 3 giugno 2026·

channelnewsasia.com

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf…

Chinese sports brand Li Ning partners with NBA star Steph Curry

Confronto fonti

Chinese sports brand Li Ning partners with NBA star Steph Curry

Timeline cronologica

Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

NBA's Curry, Li-Ning ink major deal

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

NBA star Steph Curry signs 10-year deal with China's Li-Ning

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

NBA: Stephen Curry signs long-term deal with China's Li Ning

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Chinese sports brand Li Ning partners with NBA star Steph Curry

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

Stephen Curry signs 10-year deal with Li-Ning sneakers

NBA巨星库里和中国品牌李宁签长约前NBA球员批评“自由被兜售了”

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

NBA star Steph Curry signs 10-year deal with China's Li-Ning

Chinese sports brand Li Ning partners with NBA star Steph Curry

Timeline cronologica

Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

NBA's Curry, Li-Ning ink major deal

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

NBA star Steph Curry signs 10-year deal with China's Li-Ning

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

NBA: Stephen Curry signs long-term deal with China's Li Ning

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Chinese sports brand Li Ning partners with NBA star Steph Curry

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

Stephen Curry signs 10-year deal with Li-Ning sneakers

NBA巨星库里和中国品牌李宁签长约 前NBA球员批评“自由被兜售了”

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

NBA star Steph Curry signs 10-year deal with China's Li-Ning

NBA巨星库里和中国品牌李宁签长约前NBA球员批评“自由被兜售了”