For the first time, Google is giving website operators an opt-out toggle in Search Console for AI search features like AI Overviews and AI Mode, which together already reach more than 3.5 billion monthly users. New performance reports break out impressions separately. The move was prompted by the UK's Competition and Markets Authority (CMA), which sees website operators at a severe disadvantage.

We’re introducing new tools to help website owners navigate AI in Search.

Google announced today that it will let publishers determine whether their websites appear and are used by AI Mode and...