NBA star Stephen Curry has signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning, giving the company a new path into the US market.…

Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…

Company lands one of the game's biggest names to help raise its profile abroad