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NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand.

Raccontata daforbes.comapnews.comnytimes.comsi.comhindustantimes.comgmanetwork.commorningstar.comscmp.comcnbc.comsportico.comasia.nikkei.commalaymail.com+7 altre

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AI · summaries
channelnewsasia.comStai leggendo2 g fa

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to…

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Timeline cronologica

  1. lunedì 1 giugno 2026·forbes.com

    Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

    Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

  2. lunedì 1 giugno 2026·apnews.com

    Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

    Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…

malaymail.com
3 g fa

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal with Chinese company Li-Ning after leaving Under...

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cnn.com3 g fa

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

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nbcnews.com3 g fa

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

Stephen Curry signs long-term deal with Li-Ning after leaving Under Armour in November. Partnership signals Li-Ning's aggressive premium-market strategy and reflects consolidation of Asian brands in global athlete sponsorships.

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kr-asia.com2 g fa

Stephen Curry signs with Li-Ning

NBA star Stephen Curry has signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning, giving the company a new path into the US market.…

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qz.com3 g fa

Stephen Curry signs 10-year deal with Li-Ning sneakers

Curry signs 10-year deal with Li-Ning replacing Under Armour, securing creative control and U.S./China retail expansion. Chinese brand's Western push signals geopolitical market shifts—relevant for tech leaders tracking vendor landscape and global competition.

Leggi questa versione → originale
  • martedì 2 giugno 2026·nytimes.com

    Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

    Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.

  • martedì 2 giugno 2026·si.com

    Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

    Stephen Curry and Li-Ning have announced a ten-year partnership that will extend beyond basketball shoes.

  • martedì 2 giugno 2026·hindustantimes.com

    Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

    Curry Brand's new partnership marks a major leap forward, less than a year after Stephen Curry entered sneaker free agency following his Under Armour exit.

  • martedì 2 giugno 2026·gmanetwork.com

    NBA: Stephen Curry signs long-term deal with China's Li Ning

    SHANGHAI — Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear giant Li Ning in a social media post Tuesday.

  • martedì 2 giugno 2026·morningstar.com

    LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

    LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

  • martedì 2 giugno 2026·scmp.com

    NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

    Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.

  • martedì 2 giugno 2026·cnbc.com

    NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

    Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.

  • martedì 2 giugno 2026·sportico.com

    Curry’s Li-Ning Deal: Access to China Without Western Baggage

    Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.

  • martedì 2 giugno 2026·asia.nikkei.com

    Chinese sports brand Li Ning partners with NBA star Steph Curry

    Company lands one of the game's biggest names to help raise its profile abroad

  • martedì 2 giugno 2026·malaymail.com

    NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

    SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal with Chinese company Li-Ning after leaving Under...

  • martedì 2 giugno 2026·cnn.com

    NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

    Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

  • martedì 2 giugno 2026·nbcnews.com

    NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

    The Golden State Warriors player wore the Li-Ning shoes of both Dwyane Wade and Jimmy Butler earlier this year during what was considered a sneaker free-agency process.

  • martedì 2 giugno 2026·index.hr

    Stephen Curry promijenio sponzora. Zaradit će više od milijardu dolara?

    STEPHEN CURRY potpisao je partnerstvo s kineskim proizvođačem sportske opreme.

  • martedì 2 giugno 2026·efe.com

    La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

    La estrella de la NBA Stephen Curry firmó un contrato de patrocinio con el gigante chino de ropa deportiva Li-Ning.

  • martedì 2 giugno 2026·si.com

    Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

    Some brands struck out, while others scored a win with Stephen Curry's new sneaker deal.

  • martedì 2 giugno 2026·qz.com

    Stephen Curry signs 10-year deal with Li-Ning sneakers

    The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands

  • martedì 2 giugno 2026·voachinese.com

    NBA巨星库里和中国品牌李宁签长约 前NBA球员批评“自由被兜售了”

    星期一(6月1日),美国职业篮球队金州勇士队的球星斯蒂芬·库里(Stephen Curry)旗下品牌“库里品牌”(Curry Brand)宣布与中国运动品牌李宁达成了一项十年期的运动鞋服代言协议。不过,库里与中国企业的合作在美国国内招致不少的批评。

  • martedì 2 giugno 2026·frontofficesports.com

    Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

    The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.