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Storia in 19 fonti

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

Raccontata da

hindustantimes.com

morningstar.com

asia.nikkei.com

malaymail.com+7 altre

Confronto fonti

6 prospettive sulla stessa storia

AI · summaries

frontofficesports.comStai leggendo1 mesi fa

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

Timeline cronologica

lunedì 1 giugno 2026·forbes.com
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
lunedì 1 giugno 2026·apnews.com
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…

1 mesi fa

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.

Leggi questa versione → originale

global.chinadaily.com.cn1 mesi fa

NBA's Curry, Li-Ning ink major deal

Chinese sportswear giant Li-Ning is turning to NBA superstar Stephen Curry to accelerate its global growth and strengthen its basketball and lifestyle segments. On Monday, the company announced a partnership with Curry…

Leggi questa versione → originale

apnews.com1 mesi fa

Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

Curry signed long-term shoe and apparel partnership with Li-Ning (Chinese sportswear giant), expanding his brand across basketball, golf and lifestyle. For tech leadership, the deal signals Asia's rising consumer brand power and the strategic decoupling from traditional US sportswear majors.

Leggi questa versione → originale

channelnewsasia.com1 mesi fa

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to…

Leggi questa versione → originale

cnbc.com1 mesi fa

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.

Leggi questa versione → originale

martedì 2 giugno 2026·

nytimes.com

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.

martedì 2 giugno 2026·

si.com

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry and Li-Ning have announced a ten-year partnership that will extend beyond basketball shoes.

martedì 2 giugno 2026·

hindustantimes.com

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

Curry Brand's new partnership marks a major leap forward, less than a year after Stephen Curry entered sneaker free agency following his Under Armour exit.

martedì 2 giugno 2026·

gmanetwork.com

NBA: Stephen Curry signs long-term deal with China's Li Ning

SHANGHAI — Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear giant Li Ning in a social media post Tuesday.

martedì 2 giugno 2026·

morningstar.com

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

martedì 2 giugno 2026·

scmp.com

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.

martedì 2 giugno 2026·

cnbc.com

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.

martedì 2 giugno 2026·

sportico.com

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.

martedì 2 giugno 2026·

asia.nikkei.com

Chinese sports brand Li Ning partners with NBA star Steph Curry

Company lands one of the game's biggest names to help raise its profile abroad

martedì 2 giugno 2026·

malaymail.com

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal with Chinese company Li-Ning after leaving Under...

martedì 2 giugno 2026·

cnn.com

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

martedì 2 giugno 2026·

nbcnews.com

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

The Golden State Warriors player wore the Li-Ning shoes of both Dwyane Wade and Jimmy Butler earlier this year during what was considered a sneaker free-agency process.

martedì 2 giugno 2026·

efe.com

La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

La estrella de la NBA Stephen Curry firmó un contrato de patrocinio con el gigante chino de ropa deportiva Li-Ning.

martedì 2 giugno 2026·

si.com

Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

Some brands struck out, while others scored a win with Stephen Curry's new sneaker deal.

martedì 2 giugno 2026·

qz.com

Stephen Curry signs 10-year deal with Li-Ning sneakers

The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands

martedì 2 giugno 2026·

frontofficesports.com

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

mercoledì 3 giugno 2026·

channelnewsasia.com

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf…

mercoledì 3 giugno 2026·

kr-asia.com

Stephen Curry signs with Li-Ning

NBA star Stephen Curry has signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning, giving the company a new path into the US market.…