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Curry’s Li-Ning Deal: Access to China Without Western Baggage
Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.
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forbes.com
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
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apnews.com
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…
