NBA: Stephen Curry signs long-term deal with China's Li Ning

Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

Curry signed long-term shoe and apparel partnership with Li-Ning (Chinese sportswear giant), expanding his brand across basketball, golf and lifestyle. For tech leadership, the deal signals Asia's rising consumer brand power and the strategic decoupling from traditional US sportswear majors.