Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Curry Brand shifts to Li-Ning with a 10-year deal for sneakers, athleisure, golf—exit from 13-year Under Armour partnership. Li-Ning strengthens NBA footprint against Nike/Adidas; Curry endorsement signals expansion into Western markets via B2B leverage.