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Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.

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Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Curry Brand shifts to Li-Ning with a 10-year deal for sneakers, athleisure, golf—exit from 13-year Under Armour partnership. Li-Ning strengthens NBA footprint against Nike/Adidas; Curry endorsement signals expansion into Western markets via B2B leverage.

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Timeline cronologica

lunedì 1 giugno 2026·forbes.com
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
lunedì 1 giugno 2026·apnews.com
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

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Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Timeline cronologica

Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning

Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

Stephen Curry signs 10-year deal with Li-Ning sneakers

NBA star Steph Curry signs 10-year deal with China's Li-Ning

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure

NBA: Stephen Curry signs long-term deal with China's Li Ning

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning

NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Chinese sports brand Li Ning partners with NBA star Steph Curry

NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit

NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN

NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

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La estrella de la NBA Stephen Curry firma con la compañía de ropa deportiva china Li-Ning - EFE

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Stephen Curry signs 10-year deal with Li-Ning sneakers

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NBA star Steph Curry signs 10-year deal with China's Li-Ning