Apple è in ritardo con gli occhiali che ora non arriveranno prima di fine 2027 mentre Meta guadagna terreno. Ma Apple non sta inseguendo Meta: sta puntando all'intero mercato dell'occhialeria, esattamente come fece con gli orologi di Swatch e Fossil.

Swatch revenue fell 28% and Fossil's dropped 70% after the Apple Watch launched. Apple is planning the same playbook for glasses, targeting a late 2027 launch.

Apple has been working on AI smart glasses for a little while, both to compete against Meta Ray-Bans and to...

Apple plans to launch display-free, iPhone-tethered smart glasses by late 2027, prioritizing AI and Siri over augmented reality to compete with Meta's Ray-Bans.

Look forward to the tech giant's long-rumored wearables to be recording you without your knowledge or consent some time later next year.

Apple's first smart glasses, codenamed N50, are expected to launch in late 2027 — a year later than planned — according to Bloomberg's Mark Gurman. The display-free glasses use…

It’s not just taking on Meta, it’s going after Ray-Ban and Warby Parker too.

Apple aims to revolutionize eyewear by positioning its smart glasses not only against tech rivals like Meta but also traditional brands like Ray-Ban and Warby Parker.

Apple è in ritardo con gli occhiali che ora non arriveranno prima di fine 2027 mentre Meta guadagna terreno. Ma Apple non sta inseguendo Meta: sta puntando all'intero mercato…

Apple Glasses are tipped to arrive in 2027 and could have huge repercussions throughout the entire eyewear industry.

It's probably not happening this year.

Noch beherrscht Meta mit seinen Ray-Ban-Brillen den Markt für Smartglasses. Apple plant den Einstieg – und zwar ganz groß, heißt es nun in einem Bericht. Bis es soweit ist, soll…

Las gafas contarían con cámaras de forma ovalada, dispuestas verticalmente, y estarían disponibles en al menos cuatro estilos distintos

Gli Apple Glass si faranno ma non subito: l'azienda avrebbe posticipato il lancio dei suoi occhiali smart per evitare gli errori che hanno portato al fallimento del progetto…