Apple aims to revolutionize eyewear by positioning its smart glasses not only against tech rivals like Meta but also traditional brands like Ray-Ban and Warby Parker.
Apple plans to take on Oakley, Ray-Ban in the $200-$500 segment
Jun 01, 2026
09:22 am
What's the storyApple is gearing up to take on the entire eyewear industry, not just Meta, with its upcoming smart glasses.
The company's strategy for this new product is similar to what it did with the Apple Watch.
Apple’s strategy for smart glasses is the same as smart watches
Apple Glasses could be the next Apple Watch — and the entire eyewear industry should be worried
Apple con i suoi occhiali vuole rubare il mercato a Ray-Ban
Apple destroyed the mid-tier watch market. Now it's coming for the $200 billion eyewear industry.
Apple targets late-2027 launch for smart glasses with AI focus over augmented reality
Genauso erfolgreich wie bei Smartwatches? So soll Apple den Brillenmarkt erobern wollen | t3n
Las gafas de Apple desafiarían a las ópticas convencionales antes que a Meta
At BEYOND Expo 2026, XREAL CEO predicts an iPhone moment for AI glasses · TechNode
Apple AI glasses launch pushed back to late 2027, Vision Air to arrive by 2029: report - 9to5Mac
Latest Apple Glasses leak has me way more excited for the product - 9to5Mac
It’s not just taking on Meta, it’s going after Ray-Ban and Warby Parker too.
Apple Glasses are tipped to arrive in 2027 and could have huge repercussions throughout the entire eyewear industry.
Apple è in ritardo con gli occhiali che ora non arriveranno prima di fine 2027 mentre Meta guadagna terreno. Ma Apple non sta…
Swatch revenue fell 28% and Fossil's dropped 70% after the Apple Watch launched. Apple is planning the same playbook for glasses,…
Apple plans to launch display-free, iPhone-tethered smart glasses by late 2027, prioritizing AI and Siri over augmented reality…
Apple might be preparing to take on Meta in a big way.
