Apple is set to unveil its first smart glasses at WWDC 2027, emphasizing advanced privacy features that aim to outshine competitors like Meta's Ray-Bans.
Apple launching smart glasses by end-2027 with privacy-first design, positioning against Meta Ray-Bans. Privacy-first wearables signal market shift: enterprises must now reassess stack choices and data governance frameworks.
Apple to start shipping smart glasses by end of 2027 (Representative image)
Jul 27, 2026
12:20 pm
What's the storyApple is gearing up to unveil its first-ever smart glasses at the WWDC 2027, Bloomberg's Mark Gurman has reported.
The tech giant is said to be working on a range of new hardware and software-related privacy features for these glasses.
Apple may launch its rival to Meta Ray Ban smart glass at WWDC 2027: Report
Can Apple make smart glasses that aren’t a constant privacy threat? | TechCrunch
Apple is banking on privacy to set its smart glasses apart
Apple Smart Glasses Reportedly Slip to 2027: Siri and Privacy Explain the Wait
Apple's AI glasses could debut at WWDC 2027, but one challenge still stands in the way
Apple targets WWDC 2027 for smart glasses but is still deciding on the camera question
I primi occhiali intelligenti di Apple potrebbero arrivare nel 2027 con un forte focus sulla tutela della privacy
Apple's AI glasses to be unveiled at WWDC27: report - 9to5Mac
Apple's smart glasses may be delayed as the company wrestles with privacy concerns
Report: Apple's smart glasses delayed due to privacy concerns
