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Ferrari Luce leads brand into uncertain electric era

As its sports car rivals tap the brakes on a shift to EVs, Ferrari will take a leap into an uncertain era on Monday with the launch of its first fully-electric car, betting it can connect with drivers even without a throaty engine roar.

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businessday.co.zaStai leggendo3 mesi fa

Ferrari Luce leads brand into uncertain electric era

Ferrari unveils the Luce, its first fully-electric car, priced above €500,000, targeting deliveries from October — with top speed of 310km/h and a custom-engineered EV sound system designed to preserve brand identity without a combustion engine. With Lamborghini retreating from EVs and BYD leading on electric supercars, Ferrari is betting the Luce defines luxury electrification on its own terms before Chinese rivals set the benchmark for the ultra-premium segment.

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lunedì 25 maggio 2026·economictimes.indiatimes.com
Ferrari's Luce leads bold leap into uncertain electric era
Ferrari is launching its first all-electric car, the Luce. This move comes as other sports car makers hesitate on EVs. The Luce, priced over €500,000, aims to define luxury…
lunedì 25 maggio 2026·businessday.co.za
Ferrari Luce leads brand into uncertain electric era
As its sports car rivals tap the brakes on a shift to EVs, Ferrari will take a leap into an uncertain era on Monday with the launch of its first fully-electric car, betting it can…

Ferrari Luce leads brand into uncertain electric era

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Ferrari Luce leads brand into uncertain electric era

Timeline cronologica

Ferrari's Luce leads bold leap into uncertain electric era

Ferrari Luce leads brand into uncertain electric era

Ferrari's Luce leads bold leap into uncertain EV era

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Ferrari marks high-stakes shift with first fully electric car