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Everlane’s reported Shein sale raises a new question: What is transparency worth now?
Earlier this week, Glossy wrote about Everlane’s reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the world’s most scrutinized ultra-fast-fashion machine.
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images.dawn.com
Sustainable brand Everlane folds to fast fashion, gets sold to Shein for $100m
The two brands are on opposite ends of the ethical clothing consumption spectrum.
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ansa.it
Il gigante Shein inghiotte il brand di moda etica Everlane - Ultima ora - Ansa.it
Everlane, il brand amato dai Millennial che nell'epoca pre-Covid si era distrinto per i suoi capi di abbigliamento eleganti e essenziali e una politica "radicalmente trasparente"…
