LiveRamp shares surged as momentum score rose sharply following Publicis Groupe's $2.5B all-cash acquisition deal.

Here's how holding company rivals are likely to react to Publicis Groupe's $2.2 billion purchase of data onboarding giant LiveRamp.

LiveRamp (RAMP) shares surge 27% in premarket trading as Publicis Groupe announces an all-cash acquisition deal.

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion…

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.

The move is yet another strategic win when it's already outperforming rivals.

LiveRamp shares surged as momentum score rose sharply following Publicis Groupe's $2.5B all-cash acquisition deal.