Google has begun public testing of several new artificial intelligence (AI)-driven ad formats within its traditional search results and its “AI Mode” as the company moves to monetize generative AI traffic into sustainable advertising revenue, a report has said.

Google now has information agents that work in the background and agentic coding tools that let you build apps directly in Search.

Google Search will do the googling for you.

Google is bringing its various AI products closer together and updating its iconic Search box for the AI era.

Google is adding more AI features to Search and shopping, including AI Mode updates, Search agents, Universal Cart, and more.