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‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
The acquisition is expected to close by year end, and when it does, Wren has made clear so does his holdco’s relationship with LiveRamp
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benzinga.com
LiveRamp Stock Hits 52-Week High - Here's Why - PUBLICIS GROUP SA S/ADR by Publicis Groupe S.A. (OTC:PUBG
LiveRamp (RAMP) shares surge 27% in premarket trading as Publicis Groupe announces an all-cash acquisition deal.
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adexchanger.com
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration | AdExchanger
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion…
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adage.com
Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry
The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.
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axios.com
Publicis' LiveRamp deal puts competitors on edge
The move is yet another strategic win when it's already outperforming rivals.
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digiday.com
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
The acquisition is expected to close by year end, and when it does, Wren has made clear so does his holdco’s relationship with LiveRamp
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Publicis-LiveRamp deal sparks agency scramble for alternatives
Now that LiveRamp is not neutral, competitors plot a new course