Storia in 2 fonti

Let’s Be Upfront About Performance | AdExchanger

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.

Raccontata da

adexchanger.com

digiday.com

Confronto fonti

2 prospettive sulla stessa storia

AI · summaries

adexchanger.comStai leggendo3 mesi fa

Let’s Be Upfront About Performance | AdExchanger

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.

originale

digiday.com3 mesi fa

Media Buying Briefing: What buyers expect out of this year's upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.

Leggi questa versione → originale

Timeline cronologica

martedì 12 maggio 2026·adexchanger.com
Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
mercoledì 13 maggio 2026·adexchanger.com
Upfronts Day Two: Dancing And Data | AdExchanger
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

Let’s Be Upfront About Performance | AdExchanger

Confronto fonti

Let’s Be Upfront About Performance | AdExchanger

Media Buying Briefing: What buyers expect out of this year's upfront marketplace

Timeline cronologica

Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger

Upfronts Day Two: Dancing And Data | AdExchanger

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

Let’s Be Upfront About Performance | AdExchanger

We Went To Eight Upfronts This Week. Here's What We Learned | AdExchanger

Media Buying Briefing: What buyers expect out of this year's upfront marketplace