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Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.
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adexchanger.com
Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
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Upfronts Day Two: Dancing And Data | AdExchanger
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
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Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger
Another TV upfronts season is in the books.
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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
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Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.
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We Went To Eight Upfronts This Week. Here's What We Learned | AdExchanger
Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.
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digiday.com
Media Buying Briefing: What buyers expect out of this year's upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.