AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.
Tuesday, September 8th, 2026 – 12:03 am
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AI can help cut costs, but only if it has a babysitter.
Roughly 60% of companies that use AI will incur unexpected charges and/or exceed their allocated budgets due to a lack of human oversight, according to a Gartner survey of 1,300 senior marketers. The survey also found that more than half (56%) of companies that use AI tools implemented them without clear policies. (So much for that whole “human in the loop” thing.)
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Defensible AI: The hidden cost of decisions you cannot explain - Businessday NG
