More than 1,600 key consumer products went on sale Monday at reduced prices as part of a government drive to address the cost-of-living crisis through targeted agreements with suppliers.
Opinion polls have consistently shown that inflation, including the rising cost of food and other consumer staples, as well as rents and services, is among Greeks’ top concerns. The new initiative covers food and everyday essentials, as well as school supplies ahead of the start of the school year next month.
Prime Minister Kyriakos Mitsotakis, who faces reelection next year, said Sunday that the program would lead to price cuts of 5%-7% over the next two to four months.
“Clearly, this is not the answer to everything that is currently putting pressure on a family budget,” Mitsotakis said in a social media post. “But it is a tangible relief, particularly now that many families also face the expenses associated with the start of the new school year.”
So far, more than 90 wholesale companies, 12 supermarket chains and three toy and school supplies chains have joined the program.
