More than 1,600 key consumer products go on sale Monday with reduced prices as part of a drive by the conservative government to address the cost-of-living crisis through targeted agreements with suppliers.
Opinion polls have constantly shown the effects of inflation on the cost of food and other consumer staples, as well as rents and services, to top Greeks’ concerns. The new initiative affects the prices of food and day-to-day essentials, as well as school supplies ahead of classes opening next month.
Prime Minister Kyriakos Mitsotakis, who faces re-election next year, said Sunday that the program would lead to price cuts of 5-7% over the next two to four months.
“Clearly this is not the answer to everything that is currently putting pressure on a family budget,” Mitsotakis said in a social media post. “But it is a tangible relief, particularly now that many families also face the expenses associated with the start of the new school year.”
So far, more than 90 wholesale companies, 12 supermarket chains and three toy and school supplies chains have joined the program.
