Supermarkets in Greece have started lowering prices on a range of essential goods following negotiations with the government, with some reductions introduced even before the official agreement took effect.
The Consumers’ Union reported that price cuts had already begun in several product categories. Compared with July last year, fruit and vegetable prices have fallen by 7%, cheese prices have dropped by 2%, and pasta has become 5% cheaper.
The process is expected to continue throughout August, according to Greece’s Ministry of Development. Development Minister Takis Theodorikakos said that by the end of August, prices of all basic goods would be reduced by at least 5%.
The discounts are planned to remain in place for between two and four months and will cover a broad range of products, including meat, bread, flour, eggs and household cleaning supplies.
Retailers are adjusting prices in an effort to keep their regular customers and attract new shoppers amid pressure over the cost of living.
