August 29, 2026
By Benjamin Njoku
Beauty In The Motherland 2026 is set to return to Lagos from October 5 to 7, 2026, bringing together the biggest names in Africa’s beauty industry for three days of exhibitions, business, and inspiration.
The event that will take place at the Eko Convention Centre, Eko Hotel and Suites,Victoria Island, Lagos, positions itself as Africa’s leading beauty exhibition, a platform created to celebrate the continent’s rich beauty, natural and creative resources while expanding market access for African brands.
Driven by a clear vision to structure, scale, and globalize the African beauty industry, BITML has set an ambitious Vision 2030 goal: to help the industry attain a $100 billion valuation. The goal is to position Africa not just as a consumer market, but as a global hub for beauty innovation, manufacturing, talent, and investment.
