Clean beauty and wellness economy will take centre stage at the 2026 Good Life Show.

Africa’s growing influence in the global clean beauty and wellness economy will take centre stage at the 2026 Good Life Show, where visitors can explore a curated showcase of nature-led skincare, sustainable cosmetics, and plant-based wellness products from across the continent.

Taking place at the Cape Town International Convention Centre from 29–31 May and later at the Sandton Convention Centre in Johannesburg from 18–20 September, the event continues to position itself as one of Africa’s leading platforms for conscious living, wellbeing, and sustainable consumer innovation.

This year’s beauty and personal care offering reflects the rapid rise in demand for ethically produced, nature-sourced products that prioritise transparency, wellness, and environmental responsibility. Consumers attending the show will be able to engage directly with entrepreneurs, formulators, and wellness founders whose brands are rooted in African botanicals, heritage ingredients, and farm-to-formula philosophies.

Among the Cape Town exhibitors is Cactus Circle Co., a premium skincare and holistic wellness brand using oil extracted from the seeds of the prickly pear cactus. Rich in antioxidants, vitamins, and phytosterols, the ingredient has gained popularity for its nourishing skincare properties.